Earthlogic, Inc.

Northern Counties Health Care Introduces New Corporate Logo

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FOR IMMEDIATE RELEASE

St. Johnsbury, VT – Northern Counties Health Care, an area non-profit organization serving the Northeast Kingdom of Vermont with a rural network of five community health centers, three dental practices, and a home care and hospice division, is introducing a new corporate logo.

The logo, designed by Earthlogic, a branding and design firm located in Essex, VT, is part of a new marketing initiative that will include a new website for the organization, also being designed by Earthlogic.

“Our old logo has been in use since 1976. As we started planning for the new website, we realized that this was a great opportunity to update our corporate logo, one that better reflects the scope and mission of NCHC as it operates today,” said Shawn Tester, CEO. “We serve a diverse audience of people, offering compassionate care in our community health centers or in the privacy of our patient’s homes.”

The process to develop the new logo included several design phases and a company-wide survey to choose the final version. The new logo was introduced during NCHC’s Annual Meeting on October 11 and will start to be incorporated across the entire NCHC system.

“We still offer the same compassionate care, but with a new look,” said Tester. The new NCHC website is scheduled to be introduced in early 2019.

The service area of NCHC includes Caledonia Home Health Care & Hospice, Concord Health Center, Danville Health Center, Hardwick Area Health Center, Island Pond Health & Dental Center, Northern Counties Dental Center, Orleans Dental Center, and St. Johnsbury Community Health Center.

Earthlogic Launches Responsive Website for Mack Molding

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Mack15Earthlogic is proud to announce the launch of Mack Molding’s new dynamic mobile-responsive web presence.

With its roots in custom injection molding, Mack Molding today is a leading supplier of contract manufacturing services and injection molded plastic parts to companies in a range of industries. Headquartered in Arlington Vermont, Mack Molding operates six locations throughout the eastern United States, providing a wide range of services to both small and mid-size organizations, as well as blue chip Fortune 100 giants.

The new website features a large-formatted slideshow directing users to specific areas within the site; a greater focus on their video initiative and library, an enhanced news area featuring vast amounts of historical and informational resources, and a mobile responsive user interface.

For over a decade, Earthlogic has worked closely with Julie Horst, Director of Communications for Mack Molding, and her selected teams on a number of successful web, print, and marketing initiatives. We are proud of our close relationship, and look forward to delivering more innovative products and fresh solutions for this well-known and respected Vermont brand.

“For Mack Molding, our website is often the first point of contact for prospective customers, suppliers and employees. It creates that all-important first impression — our corporate business card. We wanted it to reflect the company’s culture and stature within the industry, and to be user-friendly on all devices. Our Earthlogic team hit the target on all fronts with great creative, logical navigation, reliable coding and engineering, and timely delivery.” – Julie Horst

Visit Mack Molding’s new mobile responsive website for information on their services, markets, locations, and opportunities.

To learn more about the process of Mobile Responsive website design and improving the customer experience for your target audience on all device types, contact Earthlogic any time.

Earthlogic Launches Responsive Website for Esther Lotz

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2015 Mobile Responsive site

2015 Mobile Responsive site

If you do business in or around Chittenden County (or the entire State of Vermont for that matter) then you probably know the name Esther Lotz.  Esther is a regular fixture in every edition of Business People Vermont.  Ask any business owner you know and chances are they have had at least one conversation with Esther during her career in local commercial real estate.

Over a decade ago, Earthlogic helped a once shy Esther to get the word out on her fledgling LLC Brokerge firm.  It wasn’t long before she began taking our advice to heart which led to a new website (that worked well for Esther for almost a decade), and resulted in the monthly presence you see in BPV magazine.

Recently, we worked with Esther on a new Mobile Responsive website redesign to improve the user experience for the ever increasing percentage of her target audience searching for commercial properties to buy, sell or lease.

Previous site circa 2005

Previous site circa 2005

Not only did we deliver a dynamic new site on a WordPress platform for Esther, we took some time to create a complete Commercial Real Estate Agent management system.  With Esther’s help in the near future, Earthlogic will be poised to enter a niche we’ve been contemplating for a long time; Mobile Responsive Commercial Real Estate websites for both agents and brokerage firms.

To learn more about the process of Mobile Responsive website design and improving the customer experience for your target audience on all device types, contact Earthlogic any time.

View Esther’s New Mobile Responsive Website

Earthlogic Launches vitaminwater sponsored Documentary Website

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Vitamin AngelsFrom the U.S. to Peru to India, three young award-winning filmmakers tell the story of how vitaminwater’s Vitamin Angels are changing the lives of children around the world with vitamins via “A Supporting Role.”

A Supporting Role tells the story of micronutrient deficiencies and what Vitamin Angels are doing to help solve this serious worldwide health problem.

Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2013, Vitamin Angels reached 30 million children in about 45 countries, including the US, with the vital nutrients they need as a foundation for good health. In 2014, they are working to reach 40 million children.

Earthlogic was hired mid-December to develop “A Supporting Role” site in just two short weeks during the busy holiday season. The goals of the site were to 1) facilitate engagement of new and existing supporters through e-mail collection, social media and donations, and 2) attract and educate viewers and partner consumer audiences.

In addition, the site needed to be easy to update and mobile-responsive. Not only did Earthlogic, collaborate to design the site in 11 days, we developed and delivered the site with time to spare and within the client’s target budget.

Once we completed a 30 minute training session with Vitamin Angels, they have been fully autonomous making all site updates themselves. According to the client, Earthlogic met or exceeded all targets given to them and made the process simple and affordable.

View Website

The Cobbler’s have broken the cycle! (The kids have new shoes)

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As web developers, designers, technologists, and branding professionals, we too often find ourselves heads down in the trenches working for our clients, ultra focused and working towards deadlines – while throwing our own website redesign and self-improvements to the sidelines. The famous (and highly relevant) phrase goes: “The Cobbler’s Children Have No Shoes.”

Well, no more. 11-12-13 marked the launch of our new Mobile-Responsive website. We hope you find it engaging, relevant, attractive, and informative. Check it out on your computer, tablet and smartphone. The site should change format dynamically as you view on different devices or resize your browser screen.

We’d love to hear what you think so please feel free to leave your comments below. And feel free to call or email if you have any questions about the best approach to mobile devices for your own website.

Sterling Construction Inc website wins best at BHA 2013 show

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In 2012, Earthlogic worked with Sterling Construction to redesign their company website. The site is a great showcase of their new home and remodeling construction work. The best part is the client portal we developed for Sterling to share with their clients. Each of Sterling’s clients receives a login to visit their portal page where Sterling Construction staff upload project pictures and status updates a minimum of twice per week during project peak activities.

For more information, please visit the VermontBiz article.

Check out the Sterling Construction website here.

 

Overview

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Earthlogic is a full-service web and brand development firm engaged in a wide variety of creative design and production activities. We are dedicated to providing our customers with excellence in service, outstanding design, and expertise in all elements of corporate marketing.

Earthlogic executes marketing initiatives by combining c design and programming with today’s technology, to produce visually engaging and highly functional messaging. We differentiate ourselves by being able to recognize the core issues facing a business, allowing us to design a solution that goes beyond the visual engagement.

Clients view Earthlogic as business partners, allowing us to apply a breadth & depth of business skill and creative problem solving. As a result, we are empowered to help companies in a wide range of industries, leveraging technology and design in ways they never imagined.

The world is what we make of it. Earthlogic believes that great design and development is best done with talented employees who love their environment, their profession, and their community.

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Learn more about Earthlogic’s success by design:
Difference | Process | Contact

Difference

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What makes us different?
Why hire Earthlogic to design your new website?

Earthlogic integrates web-based solutions into a full marketing approach for a variety of vertical markets. Services include the development or extension of your brand, the utilization of web-based tools for creative business solutions, and the coordination of existing and planned marketing efforts.

Small to medium sized businesses will find that Earthlogic’s solutions are scalable, and will serve the needs of their organization for many years as they expand. Our current website package offerings are mobile-responsive, content-managed, and use CSS layouts designed to be highly search engine optimized from the start. Earthlogic’s products allow start-up 
businesses to receive the benefits of web-based content management and entry into social media without incurring a major expense.

We differentiate ourselves by being able to recognize the core issues facing a business, allowing us to design a solution that goes well beyond just being visually appealing. It is Earthlogic’s goal to exceed customer expectations 100% of the time!

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Learn more about Earthlogic’s success by design:
Overview | Process | Contact

Process

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For most website development engagements, we use a nine step process to deliver a creative, comprehensive market-focused website for our clients.

  1. Analysis of business and system needs
  2. Design of custom information architecture, navigation and calls to action
  3. Creation of web templates, theme development, & mobile-responsive features
  4. Content development and population
  5. Code custom database and site interactivity / calls to action
  6. Internal responsive and usability testing
  7. Client Beta Testing
  8. Launch (including Google Analytics, Webmaster Tools, Initial SEO
  9. Maintenance and on-going support

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Learn more about Earthlogic’s success by design:
Overview | Difference | Contact

Design

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Earthlogic integrates yesterday and today’s creative design techniques to best communicate, stylize, and problem-solve your visual challenges through the use of image and type.

We follow a process that is effective for all media needs related to creative and custom design. Some of our tasks, challenges, and approaches may encompass:

  • Research and analysis of current company branding
  • Search and review of competitors’ sites and brands
  • Gathering of available assets to include logos, photos, fonts
  • Creation of master color palettes and typography selection
  • Photo optimization, touch-ups, montages, and manipulation
  • Custom user interface design
  • Logo and icon creation
  • Storyboarding, animation, and illustration
  • Brand style reference guides
  • Online and print advertising
  • Brochures, folders, direct mailers, postcards
  • Stationary (business cards, letterhead, envelopes)
  • PowerPoint and Keynote multimedia presentations
  • Trade show booth design and large format display
  • Video graphics support

Check out our Web, Brand, and Collateral galleries for some design referencing.

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Earthlogic offers a wide variety of services including:
Web | Brand | Mobile | Social | Support

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