From the U.S. to Peru to India, three young award-winning filmmakers tell the story of how vitaminwater’s Vitamin Angels are changing the lives of children around the world with vitamins via “A Supporting Role.”
A Supporting Role tells the story of micronutrient deficiencies and what Vitamin Angels are doing to help solve this serious worldwide health problem.
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2013, Vitamin Angels reached 30 million children in about 45 countries, including the US, with the vital nutrients they need as a foundation for good health. In 2014, they are working to reach 40 million children.
Earthlogic was hired mid-December to develop “A Supporting Role” site in just two short weeks during the busy holiday season. The goals of the site were to 1) facilitate engagement of new and existing supporters through e-mail collection, social media and donations, and 2) attract and educate viewers and partner consumer audiences.
In addition, the site needed to be easy to update and mobile-responsive. Not only did Earthlogic, collaborate to design the site in 11 days, we developed and delivered the site with time to spare and within the client’s target budget.
Once we completed a 30 minute training session with Vitamin Angels, they have been fully autonomous making all site updates themselves. According to the client, Earthlogic met or exceeded all targets given to them and made the process simple and affordable.