After working with Luceo in Chicago (a subsidiary of CareerBuilder) to develop a competitive positioning, value proposition, and brand strategy, we worked with Luceo to translate the brand strategy into a visual brand (Logo, web interface, marketing collateral, core business set). Their initial website was launched very early in 2012 and over the last couple months we have been working with Luceo to redesign their site using Mobile-Responsive design. Luceo customers in the UK affectionately dubbed their product “Lucy” so Luceo asked Earthlogic to design a character that would embody their brand – a character that is smart, sophisticated, helpful, and compelling.
Being an international company, the new site also incorporates multiple language translations using the same content management system interface to manage each language. Each section and page can be uniquely identified per language so that region is not locked into a single site structure. In addition, each country can post their own job openings using the Luceo product to manage job openings and deliver job listings, details, and applications through the front-end interface pulling information directly from the Luceo software (Lucy) using a system of web services that is part of their own developed and maintained web-based software.