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Northern Counties Health Care Introduces New Corporate Logo

October 11, 2018 by Geoff Garrow Leave a Comment

FOR IMMEDIATE RELEASE

St. Johnsbury, VT – Northern Counties Health Care, an area non-profit organization serving the Northeast Kingdom of Vermont with a rural network of five community health centers, three dental practices, and a home care and hospice division, is introducing a new corporate logo.

The logo, designed by Earthlogic, a branding and design firm located in Essex, VT, is part of a new marketing initiative that will include a new website for the organization, also being designed by Earthlogic.

“Our old logo has been in use since 1976. As we started planning for the new website, we realized that this was a great opportunity to update our corporate logo, one that better reflects the scope and mission of NCHC as it operates today,” said Shawn Tester, CEO. “We serve a diverse audience of people, offering compassionate care in our community health centers or in the privacy of our patient’s homes.”

The process to develop the new logo included several design phases and a company-wide survey to choose the final version. The new logo was introduced during NCHC’s Annual Meeting on October 11 and will start to be incorporated across the entire NCHC system.

“We still offer the same compassionate care, but with a new look,” said Tester. The new NCHC website is scheduled to be introduced in early 2019.

The service area of NCHC includes Caledonia Home Health Care & Hospice, Concord Health Center, Danville Health Center, Hardwick Area Health Center, Island Pond Health & Dental Center, Northern Counties Dental Center, Orleans Dental Center, and St. Johnsbury Community Health Center.

Filed Under: News

Earthlogic Launches Responsive Website for Mack Molding

March 27, 2015 by Geoff Garrow Leave a Comment

Mack15Earthlogic is proud to announce the launch of Mack Molding’s new dynamic mobile-responsive web presence.

With its roots in custom injection molding, Mack Molding today is a leading supplier of contract manufacturing services and injection molded plastic parts to companies in a range of industries. Headquartered in Arlington Vermont, Mack Molding operates six locations throughout the eastern United States, providing a wide range of services to both small and mid-size organizations, as well as blue chip Fortune 100 giants.

The new website features a large-formatted slideshow directing users to specific areas within the site; a greater focus on their video initiative and library, an enhanced news area featuring vast amounts of historical and informational resources, and a mobile responsive user interface.

For over a decade, Earthlogic has worked closely with Julie Horst, Director of Communications for Mack Molding, and her selected teams on a number of successful web, print, and marketing initiatives. We are proud of our close relationship, and look forward to delivering more innovative products and fresh solutions for this well-known and respected Vermont brand.

“For Mack Molding, our website is often the first point of contact for prospective customers, suppliers and employees. It creates that all-important first impression — our corporate business card. We wanted it to reflect the company’s culture and stature within the industry, and to be user-friendly on all devices. Our Earthlogic team hit the target on all fronts with great creative, logical navigation, reliable coding and engineering, and timely delivery.” – Julie Horst

Visit Mack Molding’s new mobile responsive website for information on their services, markets, locations, and opportunities.

To learn more about the process of Mobile Responsive website design and improving the customer experience for your target audience on all device types, contact Earthlogic any time.

Filed Under: Client News, Company News, News

Earthlogic Launches vitaminwater sponsored Documentary Website

January 15, 2014 by Geoff Garrow Leave a Comment

Vitamin AngelsFrom the U.S. to Peru to India, three young award-winning filmmakers tell the story of how vitaminwater’s Vitamin Angels are changing the lives of children around the world with vitamins via “A Supporting Role.”

A Supporting Role tells the story of micronutrient deficiencies and what Vitamin Angels are doing to help solve this serious worldwide health problem.

Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2013, Vitamin Angels reached 30 million children in about 45 countries, including the US, with the vital nutrients they need as a foundation for good health. In 2014, they are working to reach 40 million children.

Earthlogic was hired mid-December to develop “A Supporting Role” site in just two short weeks during the busy holiday season. The goals of the site were to 1) facilitate engagement of new and existing supporters through e-mail collection, social media and donations, and 2) attract and educate viewers and partner consumer audiences.

In addition, the site needed to be easy to update and mobile-responsive. Not only did Earthlogic, collaborate to design the site in 11 days, we developed and delivered the site with time to spare and within the client’s target budget.

Once we completed a 30 minute training session with Vitamin Angels, they have been fully autonomous making all site updates themselves. According to the client, Earthlogic met or exceeded all targets given to them and made the process simple and affordable.

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Filed Under: Company News, News

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