Brand Identity Systems
eSecLending Saint Michael's College Girl Scout Council of Vermont

  Logo Development
Saint Michael's College Eplerwood International Blueprints, Etc.
Standards Technology Group 10% Challenge Office Gopher
Collaborative Care Interactive Vermont Planners Association Erickson Consulting

Brand Development Portfolio

eSecLending, LLC

Project Description:
Assess the current brand and recommend changes, as necessary, to the mark/wordmark, tagline, and key messaging.

Market: All major financial institutions who manage large funds, or other securities instruments available for lending domestically and internationally. Other markets included businesses, and the public, with emphasis on US, European, and Asian markets.

Goal: Strengthen brand awareness of eSecLending through distinctive graphical brand elements and key messaging.

Solution: Extensive interviews were done with senior staff worldwide, competitors, and target market players. This resulted in a brand assessment document. The next step was to revise the logo, establish a tagline, and to define key differentiators for the company. A brand guidelines document was then produced for adoption by the company.
 
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